JBM Filling process
Client: JBM
Role: Direction + Design + Motion
2024
JBM provides customers with custom packaging solutions for their products and wanted a way to show off their process in a simple, yet confidential manner.
Process
Because JBM’s process is so complicated it took a good amount of collaboration between us to dial in the right amount of detail for each of the packaging steps. The mix of robotic, automated actions of their process paired with the organic nature of the material they sometimes process (paper in this instance) made for an interesting combination of animation styles.